You have heard of Suzi Q. Well what about Suzie Roo? iAccelerate at the University of Wollongong's Innovation Campus was the setting for the launch of an innovative new Illawarra business called RooCreate on Wednesday 23 May.
Rooland founder Suzanne Haddon has more than two decades of international experience branding and packaging for some of the largest and highest profile brands in the world.
She even ran the business from the Whitsundays for a while after moving to Australia from North America.
But she was lured to Wollongong by the surf and now the whole region is benefiting as he business grows and evolves and more jobs are created.
Mrs Haddon moved into iAccelerate two years ago specifically to develop a new arm to her business and Wednesday night was not only the realisation of a dream but a chance for friends, colleagues and employees to celebrate.
RooCreate streamlines the packaging of a business for enterprises around the globe.
Mrs Haddon wanted to develop a smart, simple, sustainable packaging process to make it easier, more affordable, professional, environmentally friendly look.
“I love packaging and I wanted to create an App or some kind of online platform where people can go an get really innovative package design,” she said.
This article was originally published in the Illawarra Mercury on 24 May. Read full story and see photo gallery