Speaker: Prof Joe Steensma – Washington University / St Louis

Joe shares specific strategies to help entrepreneurs understand potential markets for their goods /services. Including outlining the value proposition and the best way to communicate value to customers.

Who – New entrepreneurs, those who are in the process of defining value propositions and customers
Learning – This workshop will take a broad view of ‘customers’ and will give participants the chance to take a deep dive into their own understanding of the value of their innovations.

Takeaway – Participants will walk away from the workshop with:

1. A better understanding of the markets that could be served by their innovations/enterprise.

2. A deeper understanding of their competition and ways to leverage completion in order to meet their mission.

3. A specific set of value propositions for their enterprise

4.A target list of customers, names, and communication strategies to deploy immediately.