Easy Agile and how the rebrand came about
iAccelerate residents Easy Agile makes software that helps teams using Atlassian software. Kanban Workflow, Scrum Workflow, User Story Maps, Product Roadmaps – Easy Agile products help teams to get up and running quickly and deliver quality results.
Put more simply, they complement and enhance what’s already widely in use. And Folk are chuffed to have played a part in the extraordinary Easy Agile growth story.
Since its inception in 2015, Easy Agile has assembled an impressive portfolio of more than 570 customers (and growing) from around the world including Twitter, Daimler, BMW, Johnson & Johnson, Cisco, Deloitte and Bosch.
Founders Nicholas Muldoon and Dave Elkan are Atlassian Alumni with 10+ years combined experience in product management and engineering. Both natives of northern Sydney, the guys worked for the Australian-founded, multi-national software company, Atlassian, first in Sydney then Silicon Valley. Muldoon’s experience in Silicon Valley extended into building high performing engineering teams at Twitter.
Both keen to raise their families in Australia, Nicholas and Dave moved back from San Francisco to Wollongong where they saw potential in starting a tech company in the university town (which just happens to have some very nice beaches).
After discussing ideas with Atlassian co‑founder Mike Cannon-Brookes, Nicholas and Dave launched their new business, Areja, in the Atlassian marketplace. In a few short months, Easy Agile was a profit making start-up with customers across the finance, insurance, media, environment and technology sectors in Australia, US and Europe.
Folk’s association with co-founder Nicholas Muldoon dates back to his early days in Sydney prior to Atlassian. And in early 2017, we rekindled that connection and Nicholas and Dave started working with Folk to rethink their brand and identity.
Folk developed a flexible identity that has room to grow at the same pace as their business. Their company name changed to spell out what their products are all about – Areja became Easy Agile. The logo – and key graphic – signals how easy it is to be agile: an ‘a’ rotates 180° to become an ‘e’. Resourceful, easy, agile. Language, colour and layout are kept punchy and pop to support the bold and simple idea.
*First published on LinkedIn by Michael Broadhead of Folk on 13 May 2017. Image by Adam McLean, Image source Illawarra Mercury