Speaker: William Rosenzweig – Haas School of Business / University of California Berkeley

This is a practical workshop that draws on Collins and Porras’ Built to Last work and blends some practical tools from the Fifth Discipline Field book.

Who – Leaders of any mission driven start-up

Learning – This is a practical workshop that draws on Collins and Porras’ Built to Last work and blends some practical tools from the Fifth Discipline Field book. Leaders leave with a playbook that integrates purpose and profit motives.

Takeaway – Participants will walk away from the workshop with:

1. Learn the power of clearly articulated vision and values as a means of creating a culture and brand that generates sustaining competitive advantage.

2. Be exposed to a variety of winning vision and value statements and participate in an exercise to create a first draft of their own.